Publishing / Nylon Summer Music Tour 2008
| Project: | Nylon Summer Music Tour 2008 | Client: | Nylon magazine | Credits: | Creative direction: NN; Photography: NN; Illustration: Sean Sullivan / NN; Copy writing: Celia Ellenberg / NN | Date: | May, 2008 |
Nylon Summer Music Tour identity featuring She Wants Revenge, Be Your Own Pet, The Virgins and Switches. The 4 teenage girl characters represented a cross-section of Nylon fans. Because of the condensed time line they were Frankensteined together using existing photo assets from Nylon’s photo archives.
The fanzine was interactive with crossword puzzles, word searches, conversation topics and a band “report card” that the audience members could fill out at each show and send to the magazine. The web site featured a tour blog that was updated daily as well as images from the traveling photo booth that went to each show, as well as a ’Zine Maker that included assets that were used to make the fanzine so readers could make their own. A contest was developed for the best ’zine.
