Content Development / Loup Charmant
| Project: | Loup Charmant "Pure 2009" | Client: | Loup Charmant | Credits: | Creative Director: Kristen Edwards; Art Director: NN; Photography: NN; Make up: Katey Denno; Stylist: Singe Yberg | Date: | July, 2008 |
Loup Charmant (The Charming Wolf) is inspired by sensuous summer days, a life in peace and beauty, and the breezy feel of the most delicate cotton. Loup Charmant creates seasonless pieces that will be worn and cherished for years. Established with the vision of how finely interconnected we all are, Loup Charmant's guiding principals are: First, do no harm, and second, live in beauty. In this vein, all Loup Charmant items are created in a proprietary soft and airy Indian Organic Cotton. Building on the brands core values we set out to a remote location in upstate New York to photograph the collection against the lush green backdrop.
